An Idea Born from Frustration

I’ve always had a particular admiration for American culture, especially its vintage aesthetic. Diners, their colours, their signs,… I’ve always been drawn to this whole world.

The problem was that I couldn’t really find this kind of concept near me. So rather than looking for a place that matched what I had in mind, I felt like creating it myself.

Creamy Scoops became the idea of a cool, colourful and full of personality ice cream brand. A brand with visuals that catch the eye, but above all, a real place that you would want to walk into, sit down and spend some time in.

Nostalgia for an Era I Never Lived.

This moodboard is clearly inspired by the vintage American diner style that was particularly popular in the mid-20th century, as well as by more modern advertising imagery, with vibrant colors and energetic compositions.

Among these references is a brand that has particularly inspired me and whose universe I love: Scoops Ahoy, the famous ice cream shop featured in the Netflix series Stranger Things. Its aesthetic, strongly influenced by the 1970s and 1980s, fits perfectly with the visual world I am drawn to.